Workflow Guidelines

SETLA Studio

Since we'll be working together we feel that it's important that we understand each other easily. We thought it would be a good idea to write down a set of guidelines that would help the collaboration run smoothly between us and our clients.

Process Overview

01 Client Documentation

• Client's Needs
• Type of Renders
• Project Documentation
• References

02 Working Process

• Clay
  We send you a grayscale (clay) render, on which the client confirms: camera angle, mood and geometry.
• Round 1
  Color render with materialization, geometry detail, correct geometry, vegetation and basic post-production.
  
• Round 2
  We cooperate proactively on every single detail.
  
• Round 3
  Final stage: full resolution image, post-production, effect added, people on stage and correction of all details.
• Additional and specific client requirements are calculated through additional working hours agreed in the contract.

03 Time and Price

• When we have complete documentation and client requirements, we determine the build time and cost. The time spent on making render directly influences the quality of our work
  

04 Final Product

• The product is as good as the collaboration was with both parties.

01 Client Documentation

Client’s Needs

In order to render your project we need specific information and a more detailed description of what outcome you are looking for:

• It is necessary to define the type of render (aerial, exterior, interior, cutaway, VR360º, animation)
• It is required to define the atmosphere and weather conditions
• The size and number of the renders you want (pixel resolution)
  

Type of render

Interior

Exterior

Aerial

Cutaway

VR 360º

Animation

Mood

Daylight

Night

Dusk

Weather conditions

Sunny

Snowy 

Cloudy 

Documentation

The client’s well prepared documentation directly influences the working process and communication. It is advisable to send following information:

• Camera position
  
• Location (Google maps)
• Project documentation
• Final material reference
• Furniture and equipment reference
• Actual location and environment reference (background)

Camera Position

The best way of camera defining is marking it on the plan. There is an example of camera position and point of view in case of VR 360 render.

It is advisable to list the plan coordination orientation (landscape or portrait) if they are known, as well as a short description of each camera which is very important to focus.

Project documentation

We work with all files used in projecting and modeling. The list of priority files we expect is as follows:

2D File Formats

• CAD (DWG, PLN, DXF, DGN, DWF)
• PDF
• JPG
• IMG
• PNG
• BMP
• AI
• TIFF
• PSD
• TGA
  

3D File Formats

• 3DS (3DS, FBX, OBJ)
• Auto CAD (3D DWG, 3D DXF)
• Revit (RVT)
• Archicad (PLN)
• SketchUp (SKP)
• Colada (DAE)
• Cinema4D (C4D)
• Rhinoceros (3DM)
• Z-Brush (ZTL)
• Marvelous Designer (MD6, ZPRJ)

It is advisable to state all possible CAD documentation:

• Masteerplan
• Plans
• Sections
• Elevations
  
• 3D model
• Detailes

Also:

• Some quick sketches can save a lot of time
• The color scheme is also welcome

Please, use a popular color palette, such as:

• Pantone
• RAL
• Colorbond
• Hex
• Benjamin Moore

Color scheme:

ex: for roof use “colorbound-shale grey”, windows - “Schücoanthracite”...

It is very important to be an accurate reference, if possible provide a web-link of the product.

ex: use this wood for the floor, wall covering as like this brown...

ex: use this chair for dining, out this black lamp near the sofa...

02 Working process

The work is divided into four phases:

• Clay (Grayscale) render
  
• Round 01
• Round 02
• Round 03

Process scheme

Grayscale (Clay)

The base of documentation and client requirements, we create models that are presented as grayscale. At this stage of project development the focus is on creation:

• Geometry (model check)
  
• Camera Angle
  
• Mood Preview
  

The resolution of an image that the client received at this stage is 2000px.

When we harmonize the cameras and geometry, we can move to the next phase (Round 01).

Round 01

After harmonizing the attitudes from the grayscale (clay) phase, we start creating round 01. This is the most complex phase and requires the most time to build. In this part of the work process we deal with:

• Materials
  
• Mood
  
• Details on Model
  
• Vegetation
  
• Basic Post-Production
  

The resolutions of an image, that the client received at this stage is 2000px.

Round 02

The complete impression of visual representations is achieved after looking at the materialized renders. Proactively works with clients on improvement in the rendering of the previous round.

• All Corrections
• Adding Details
  
• Our Suggestions

The resolutions of an image, that the client received at this stage is 2000px.

Round 03

This is the last phase of project development. All attention is paid to final corrections and detailed post-production.

• Correction all Details
  
• Final Post Production
  

The resolutions of an image, that the client received at this stage is 4500px.

If the client at some stage requests that the render is in the final resolution (4500px), we automatically reach the final round in which all the work after that is counts as additional work.

Process scheme

Everything outside the standard working process, we agree with the clients individually and it does not enter the standard time of project development. Additional and specific client requirements are calculated through additional working hours agreed in the contract.

• Round 04, 05,...
• Resolution Higher than 4500px
  
• Complex (Geomerty) Model
• Special Client Wishes
  

Our goal is a good product, also in this way we advertise ourselves. We try to satisfy all the wishes of the client on the project.

03 Time and Price

Timeframe

The following things directly influence the render timeframe:

• The type of render
• The project size
• The communication with and availability of the client (architect, designer, agent...)
• The amount of detail in the render
• The context of the document
• The necessity of unique object modeling (furniture, decoration, mobiliary, environment...)

The time spent on rendering directly influences the quality of our work.

After the analyses of the client’s needs and stated factors, we can set a deal on the working process and delivery time.

More Time - Better Quality

Complex and incomplete documetation, waiting for instructions between rounds.

Precise and complete documentationon start, good and smooth comunicaton.

SETLA’s working time

Basic things for smooth process operation and smart-elapsed time.

• Complete documentation
• Delivery documentation on time
• No extra work for the same time frame
• Modern ways of visual communication

Interested in working with us or have any questions? Get in touch.

04 Final Product

Done!

A product is good only if both sides are satisfied with the collaboration.

In 2020, Setla Studio invested in storage space and now offers up to two years of document storage for all its clients, and from five to ten years for its exclusive clients.

Document storage ensures the option of refining an existing project with minimal costs and time consumption..

Our goal is a good product - it’s our self marketing. We make an effort to satisfy all our client’s needs on a project.

Interested in working with us or you have some questions? Contact us.

S E T L A   LLC

30 North Gould Street
Sheridan, WY 82801
United States

CONTACT

office@setlastudio.com

+381 69 155 0225

Instagram

Linkedinn 

Behance